Dunning Email Template Library

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Hi {{first_name}}, Thanks for being with {{company_name}}. We tried to process your latest payment, but it didn't go through. No worries, this is usually temporary. You can update your payment method here: {{update_link}} If you already fixed this, you can ignore this email. Thanks again, {{sender_name}}

Customization tips

• Use a friendly sender name to keep the tone calm.
• Keep the update link above the fold on mobile.

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Hello {{first_name}}, We were unable to process your most recent subscription payment for {{company_name}}. To avoid any interruption, please review and update your billing details: {{update_link}} If your payment information is current, no action is needed and our next retry will run automatically. Regards, {{sender_name}}

Customization tips

• Use this version for B2B accounts or formal brands.
• Include support contact details in your footer.

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Hi {{first_name}}, Your latest payment for {{company_name}} failed, and your account may be paused if this isn't resolved soon. Please update your payment method now: {{update_link}} This only takes a minute and keeps your access active. Thanks, {{sender_name}}

Customization tips

• Use urgency without threatening language.
• Keep the call to action singular and direct.

Body preview

Hi {{first_name}}, Just a reminder that we still couldn't process your payment for {{company_name}}. Please update your card details here before the next retry: {{update_link}} If you've already taken care of this, thank you. Best, {{sender_name}}

Customization tips

• Reference prior outreach to reduce confusion.
• Mention the next retry to create clear timing.

Body preview

Hi {{first_name}}, We noticed your recent payment attempts are still failing. We want to help you avoid any interruption to your {{company_name}} subscription. Please take a moment to update your payment method: {{update_link}} Reply to this email if you need help and our team will assist you. Sincerely, {{sender_name}}

Customization tips

• Add support channels when offering help.
• Use this tone for high-value or long-term customers.

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Hi {{first_name}}, This is your final reminder that your payment for {{company_name}} has not been completed. Please update your billing details today to keep your subscription active: {{update_link}} If no update is made, your account may be canceled automatically. Thank you, {{sender_name}}

Customization tips

• State the consequence clearly and factually.
• Use exact timing language that matches your billing policy.

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Hello {{first_name}}, Your subscription is scheduled for cancellation due to unresolved payment failures. You can prevent cancellation by updating your payment method now: {{update_link}} Need help? Reply to this message and we'll assist right away. {{sender_name}}

Customization tips

• Pair this email with an in-app billing banner.
• Keep support response times fast after sending this message.

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Hi {{first_name}}, A quick reminder that the card on file for {{company_name}} is expiring soon. Update your payment details now to avoid any billing issues: {{update_link}} Thanks for taking care of this ahead of time. {{sender_name}}

Customization tips

• Send 14 to 30 days before card expiry.
• Use proactive language to reduce stress.

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Hi {{first_name}}, We noticed your saved card may expire soon for your {{company_name}} subscription. You can update it in a few clicks here: {{update_link}} If your card has already been replaced, please add the new details so your next renewal goes smoothly. Best regards, {{sender_name}}

Customization tips

• Use this variant for less technical audiences.
• Consider adding a short FAQ link below the CTA.

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Hi {{first_name}}, Your subscription was canceled after unresolved billing issues, and we'd be glad to welcome you back. Reactivate your account anytime here: {{reactivation_link}} If you need help getting started again, just reply to this email. {{sender_name}}

Customization tips

• Use a direct reactivation link instead of a homepage link.
• Mention onboarding help to lower return friction.

Body preview

Hello {{first_name}}, We noticed your {{company_name}} subscription ended after billing issues. If you'd like to continue, your account can be reactivated quickly. Restart here: {{reactivation_link}} We appreciate your time with us and are here if you have questions. {{sender_name}}

Customization tips

• Keep this message low-pressure and respectful.
• Consider adding a brief summary of what they regain after reactivation.